Three Great Reasons to Embrace Info Marketing Now

Are you are still sitting on the fence? Unsure whether to grab hold of the opportunities presented by information marketing? If so, let me give you three great reasons why now-and I do mean right NOW-is the perfect time to make your move.

1 – You Can Own Your Niche. One of the huge advantages to information products right now is that there are literally thousands of micro-niches that are available, and there’s almost no competition in these niches. In the past, in order to get into information products, you had to carve out a big niche, because you’d have to have wide distribution and there’d have to be a big audience. That’s just the way marketing worked in the old channels.

Now, through Internet marketing, someone can go into a small little niche, and they can make money online, as much as $5,000, $10,000, or $20,000 a month or more. All it takes is a few information products and a relatively small prospect list. That just wasn’t possible before. I’m telling you, it’s just an amazing time to start an online business. The opportunities are phenomenal.

2 – Technology is Ripe. The days of heavy-lifting are over. Technology has automated most of the hard stuff. Now that the Internet has been around for a while, many very, very smart programmers have built programs and scripts and tools and web sites that automate most of complicated things for us. There are tools available that you can use right now, from a $29 piece of software that will write super-charged headlines for you to a free service that will allow you to conduct teleclasses for up to a hundred participants at a time!

That’s right. The technology is called Bridge Line. It’s a special telephone line that enables audio conferencing. Everybody in your teleclass gets a Bridge Line phone number and PIN code a couple of days before the call. At the time you’ve designated, all the registered users dial the Bridge Line number, punch in the PIN, and are patched into the teleclass. This technology is already available in the United States, in Australia, and in England. You can get a hundred paying people on a single Bridge Line, the operator will record all the audio for you, and the whole process is free.

Tools like that just weren’t available before. I know a friend who was telling me that a couple of decades ago, he used to pay something like $30,000 per month for a conference call service that could hold a hundred people. It’s technological innovation like Bridge Line that’s automating so many things and making this such a great time to get involved in information products.

3 – Big Companies Can’t Compete. The News Corp’s and Bertelsmann’s of the world may have a stranglehold on traditional media, but in the new media of information products, individual entrepreneurs rule! There are two simple reasons for that.

First, little niches just aren’t valuable enough to big companies to attract their interest. If you’ve got a big billion-dollar company, it makes no sense to go into some small, relatively focused niche, like a particular type of dog training, where there’s maybe $500,000 a year of sales available.

Second, even if they wanted to go after the dog-training niche, they can’t go through the process of making all the content and doing everything it take to reach the market. Their infrastructure is too big and hierarchical to organize for small opportunities. But you, as an individual can jump on the opportunity, and you can do all the pieces yourself.

So that’s why I say right NOW is the time to embrace info marketing. You can own your little niche, use technology to get your information products to market, and run circles around the big companies that can’t compete. At least for the time being, you actually have a huge advantage in this scale.

Information Products: 7 Biggest Mistakes Info Marketers Make When Creating a Product

Creating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they’re developed electronically, and other than time for product creation and formatting, they are pretty simple to create.

However, creating a product is NOT the first thing to do in your online business. Why? Because there is a foundation that needs to be constructed before the product creation process begins. You would never start with the roof when building a house, right? The foundation and support beams need to be in place before you can begin work on the roof. The same principle applies with information product development. Too many people develop a product without doing any of the research necessary to determine the need for their product.

Here are the 7 biggest mistakes information marketers make when creating a product:

1. Haven’t chosen a niche or a target market. Trying to sell a product to everyone will never work. It’s only when you target a specific market or a specific niche that you will find success online. It’s so much easier to market to a specific group of people or a specific industry than targeting everyone online. Pick a niche or a target market that is familiar to you, either because you’re passionate about it or because you have experience in that marketplace.

2. Failure to understand the major problems of your target market. What keeps your target market awake at night, either in fear or in joy? By getting a handle on the problems and interests of your target market, you get a much better understanding of what will cause them to buy. Typically, consumers are triggered by three emotions to make a purchase. Will your product save them time, money, or effort? If so, you’re headed in the right direction.

3. Have no traffic to your site. Just because you put up a web site doesn’t mean that visitors will show up en masse. You must have a traffic generation plan in place to ensure that people see what you are offering. How do you generate traffic? With your ezine, blog, article marketing, podcasting, video, radio show, strategic alliances, hosting teleclasses or webinars… and that’s only the tip of the marketing list. People won’t magically find your site — you have to create a strategy to drive them there.

4. Have no list and no email marketing system. The money is really in the list, provided the list contains members of your target market. When you engage in the traffic generation strategies described above, be sure that you have a way to capture your visitor’s contact info, thus creating your email marketing list. If you capture their mailing address as well, you can take your marketing offline to direct mail.

5. Lack of relationship with your list. People buy from those whom they like, know and trust, whether they’re doing business online or off. However, when you’re online, you don’t have the ability to get to know someone face-to-face at networking or association meetings. So, you have to create that relationship virtually. Put your headshot in your blog and ezine header. Write great content about your specialty in a conversational tone. Share what’s going on in your life in your ezine or on social networking sites. Be helpful and answer questions on industry discussion forums. Visit industry blogs and post relevant comments.

6. Inability to purchase what you’re selling. The worst thing you can do when you’re selling something online is to make it difficult for people to purchase from you. The cleanest and easiest way to make purchasing easy is to get a merchant account and a shopping cart system. You can use Paypal as your payment system, but you have to ensure that it is set up properly so that your customer is able to immediately access the info product she has purchased.

7. Lack of research on competitive products. I think it’s always helpful to research what your competitors are offering and the price points at which the products are being offered. This information can help you determine the market saturation for this info as well as give you pricing guidelines. In fact, you may discover a superior product that already exists, and instead of reinventing the wheel, you decide to become an affiliate marketer for that product rather than try and create it on your own.

Bonus tip: Lack of content. The #1 reason that info marketers don’t create products is because they lack content. When faced with the task of creating a product from scratch, the entire project becomes overwhelming and it falls through the cracks. However, if you’re in the habit of regularly creating new content via the articles you write for your ezine and the posts you submit to your blog, in just a few months you have enough content to easily begin repurposing into products.

Make sure your foundation is solid before proceeding with product creation. By creating a solid foundation first, you have just enhanced your possibility of success by a factor of 10.

Virtual Book Tour Secrets – 4 Tips To Go Green With Your Book Or Info Product

Many people want to know how they can help the environment so it is a better place for everyone. If you are an Author, Info Marketer, Small Business Owner or CEO, learn how you can do your part with these 4 tips.

1. Use recycled paper – Paper is a major focus in the book publishing industry. To be green, print your book with 100% post consumer waste recycled paper. This recycled paper is the top choice because it is environmentally friendly and no virgin fibers are used.

Another great advantage to using recycled paper is it is taking paper that is thrown into the landfills back out. It also takes less energy to convert old paper into new paper.

2. Save gas and pollution of the environment by promoting your book or information product through Teleseminars – Have your virtual book tour online reaching millions instead of a few people in a book store. The only equipment you need to do a teleseminar is your phone, your mouth and your message.

When you promote through teleseminars you are saving yourself and others gas money and the energy it takes to run the car to the book store. All of this can be done within the comfort of everyone’s home.

3. Go Digital – What is the fastest way to go green? Not using paper and going digital. Your book or info product does not have to be in paper form. It can be an e-book or an mp3 audio book. Digital books do not require paper or cover materials. Also, since they are downloaded, these books require no fuel for transportation.

Another great point is the cost of producing an e-book or mp3 is virtually zero. Studies have shown that e-books and downloadable audio books currently make up a tiny fraction of book sales, however, the revenue has been increasing rapidly in years. As e-book readers and other portable electronics that can display e-books drop in price, these will continue to grow in popularity.

4. Go green by encouraging others to plant a tree – As an author, you have the power to enlighten your readers, on your topic of expertise as well as on environmental responsibility. Plant a Tree USA has a special program for authors and publishers, who want to encourage tree plantings and help our environment. Advertise at the end of your book, The Plant A Tree USA program, and you are on your way to saving the environment. When someone plants a tree through the program, a donation will be made to your favorite charity. Giving is a great way to help the environment as well.