Marketing and Public Relations – Working Together

Marketing Public Relations: Marketing and public relations are both used to “promote” a person or a business. They go hand in hand. The key is to reach the target audience, people that are likely to be interested. Constant research is needed to keep up with the latest demographic info. Marketing managers work closely with public relations specialists to help a business reach the public.

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Information Marketing – Landing Site Opt-Ins

People like choice. People like to know that they have made a qualified decision based on the information they know. It is common for Information Marketers to add more options to their landing pages. The problem is that the infopreneur is seeing results without knowing where the results are coming from.

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Information Marketing – Six Steps to Turning Prospects Into Customers

Writing sales letters is often frustrating for infopreneurs. Here is the easy six-step process that I use to convert prospects into customers.

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